Strategic Messaging and Spokesperson Training

Instructed by Beth Collins

Workshop participants will be trained on becoming spokespeople on the issue of medical marijuana. If we expect to be heard and understood by mainstream media, we need to speak and communicate our message in such a way that it stands out among today's tidal wave of information. Participants will learn the elements of a successful interview, how to effectively use sound bites, and how to tie these messages to our strategies and goals.

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